Shototsu
The trading card game market is strange. On one hand it is meant to double in market value within the next decade, with nostalgia being the biggest driver. On the other it is very difficult for any new game to break into that market. A big part of that is brands often not committing to long term projects, which trading card games require.
Capcom however is a brand that after 2017 had a brand pivot to commit to long term projects. And then in a 2025 fan survey with over 250 thousand responses, their biggest fan request was to revive their impressive collections of IPs from the 80s and 90s.
Shototsu
The trading card game market is strange. On one hand it is meant to double in market value within the next decade, with nostalgia being the biggest driver. On the other it is very difficult for any new game to break into that market. A big part of that is brands often not committing to long term projects, which trading card games require.
Capcom however is a brand that after 2017 had a brand pivot to commit to long term projects. And then in a 2025 fan survey with over 250 thousand responses, their biggest fan request was to revive their impressive collections of IPs from the 80s and 90s.
Using this alignment of brand interest with the trading card game market, I have created a Capcom trading card game concept. With a mix of editorial designs, web design and having a launch campaign to build trust in consumers that this would be a long term supported game.
